Nick Patrick

Experienced digital Strategy Consultant with more than 15 years working with brands

Advertising

SOPS

Landing Pages

Market Research

Data Visualization

SWOT

Analytics

Services

Search Engine Advertising

Campaign structuring, keyword analysis, budget monitoring, URL parameters, audience targeting

Social Media Advertising

Lookalike audience targeting, copywriting, conversion tracking, budget management

Landing Page Development

A/B testing, dynamic keyword copy, lead generation, calendar integration, webhooks

Data Visualization

data cleaning, sales tracking, seasonality, historical trends

Strategic Roadmapping

Market research, customer personas, channel analysis, key milestones, new tech integrations, database setup

The Mirajo Collective

The Mirajo Collective is a community of leadership professionals in the Tampa Bay metro. They had challenges with their tech stack, hosting their primary website on Wix, they patched multiple software tools in order provide all of their member benefits. I switched them from Wix to a more customized solution in Brilliant Directories. With this switch, Mirajo was able to offer a professional directory, QR codes for direct profile access, native advertising, newsletter distribution, an internal job board, and community events.

Key Challenges Addressed
  • Infinite scroll on footer
  • Lack of automated workflows for event posting
  • No community posting features
  • No data reporting

Digital Projects

Through Instagram, Twitter, and film festivals, I was successfully able to source and distribute more than 100 hours of content from the US, UK, and Africa.

Trindie TV

From 2017 to 2020, I successfully built a ten-year passion of mine: a multimedia streaming app for Black filmmakers and content creators. This app offered an equity split that awarded creators a larger share and 100% ownership rights. 

This streaming application was available on the web, as well as on Apple and Android devices, Roku, Apple TV, Android TV, and Fire TV. 

The challenges I had to overcome included: 

  • Understanding video hosting and bandwidth fees
  • Finding a hosting provide within my budget
  • Recruiting filmmakers and podcast hosts
  • Marketing and promoting a new platform competing for attention spans with YouTube, Netflix, and Tubi.

Landing Pages

Incwell

A monthly newsletter for small business owners and self-employed professionals, sharing news, opportunities, and stories.

GREX

Business management platform built to help small businesses and professionals form digital organizations to increase their workforce and services.

Stain Pretti

Stain PRETTI Academy empowers girls in grades 9-12 through leadership development and encourages donations to support future leaders.


Data Visualization

Experienced in creating slide decks to with performance reports to visualize historical data, and proficient in prompting AI tools such as Julius to generate in-depth analysis.

Let's Schedule A Call

Get a $65 pro-rated credit for any long-term projects